Embedded Components and Tools Blog Center

Ron Fredericks writes: In a previous post I talked about using a blog site as an influential place to communicate. Why is it influential? Primarily because an individual can self-publish their thoughts while linking to other posts and sites that are relevant. To take this concept one step further, the question comes up “How shall I motivate other bloggers to promote my story/initiative/whatever?” Clearly, if you can just get a whole bunch of influential bloggers to write about your story in a positive way, well then your message would be read and perhaps even accepted by many more people.

The problem is that individual bloggers don’t like to be told what to do with their blogging activity and time. I read an interesting post this morning on Stephen Walli’s “Once More unto the Breach” blog titled Blogging and Traditional Marketing that describes the situation exactly.

There may not be a single way to use bloggers to generate influence and create improved marketing exposure. However, Steve Rubel’s Micro Persuasion blog post titled How to Pitch Into the Long Tail News Curve describes how to work with bloggers more effectively:

• Identify Leading Blog Influencers
• Plant the Seed with the Bloggers
• Hit the Mainstream Press
• Regenerate the Story with Other Bloggers

But the answer was clearly explained by Stephen, take the time to build a relationship with a blogger before you ask them to help you create influence or build marketshare.

Reference:
Morgan Stanley: An Update from the Digital World: from Morse Code to blogs, 2004

Technorati Tags: Ron Fredericks, motivate, promote, Stephen Walli, Once More unto the Breach, Marketing, Steve Rubel, Micro Persuasion, Long Tail, Influence

Ron Fredericks writes: Recently I came across a reference to an article I wrote for ISA, sponsored by Visuality Systems, on Brian Mork’s Increa Technology Blog. The article presented the emerging use of the Common Internet File System (CIFS) for connecting industrial instruments from the plant floor to the engineering work stations and on into business operations.

Embedded Components, Inc. has a short [and free] online lecture introducing the CIFS protocol to the embedded device manufacturing community. The CIFS protocol is likely the most ubiquitous file sharing middleware used in the desktop and enterprise computer markets today. Wow! If its so common why haven’t I seen it? Its embedded so it just works in the background.

What is the CIFS standard?

• Samba for UNIX users sharing MS Windows files and more
• Microsoft CIFS made for DOS and embedded in Windows
• SNIA: The open standard

What is the new event presented in this online lecture?

• CIFS NQ is available for {many embedded and real-time operating systems such as VxWorks, Integrity, and threadX} now
• Prior to CIFS NQ, there was no practical way for an embedded designer to take advantage of this very easy to use and very common desktop computer protocol

References:

• Get the CIFS NQ source code from Visuality Systems
• Watch the lecture: Introduction to the Common Internet File System (CIFS)
• Wikipedia: Server message block or SMB

Technorati Tags: Ron Fredericks, Visuality Systems, Brian Mork, Increa Technology Blog, Common Internet File System, CIFS, Embedded Components, embedded device, middleware, Samba, Microsoft, DOS, Windows, SNIA, open standard, CIFS NQ, VxWorks, Integrity, threadX, protocol, Server message block, SMB

Gain Impact,
Save Time

Ron Fredericks writes: Dr. Thomas Buckholtz offers his new book titled Gain Impact, Save Time (GIST) as a direct download from Embedded Components, Inc.’s web site. His public speeches are well regarded in Silicon Valley and around the world. A recent lecture titled Mentorship Unplugged: Innovate Incisively by Dr. Thomas J. Buckholtz was discussed on RainMakers LIVE!.

Technorati Tags: Ron Fredericks, Dr. Thomas Buckholtz, GIST, Embedded Components, Silicon Valley, Innovate, RainMakers LIVE!